Meet Our Awesome Team

Kerri Accardi

Visionary / Executive Producer 

Kerri Accardi founded 420MEDIA in 2014 after losing her Aunt Kathy, launching a mission to educate the world about cannabis. She filmed the first legal cannabis tour, secured a CBS agency deal, and aired one of the first cannabis commercials during primetime TV and the Super Bowl. In 2021, she launched Cannected TV, streaming on Roku, Apple TV, and more. Now, she’s expanding into a plant-powered marketplace, blending education, entertainment, and access on screen.

Leni Herschman

Creative Director

Leni Herschman is a six-time Emmy nominee with 20+ years in media. She helped launch The Food Network and has worked with Netflix, HBO, and Apple TV+, including The Problem with Jon Stewart and My Next Guest with David Letterman. Her work spans docs, comedy, and talk shows. At 420MEDIA, Leni leads creative for a streaming platform that blends education, entertainment, and access to plant-based healing.