When does The Essentials launch?
We’re targeting the pilot episode for late 2025, with the full series rollout most likely in early 2026 (Jan/Feb).
THE ESSENTIALS
The Essentials is dzTV’s flagship original series — an educational and entertaining deep dive into plant wellness. Hosted by Adelia Fakri (co-founder of Blunt Brunch and EventHi) and cannabis pioneer Kevin Jodrey (creator of the Ganjier program and respected legacy cultivator), the series blends expert insights, patient stories, and real-world demonstrations to make cannabis and plant wellness accessible to everyone.
Created with Emmy-winning vision and directed by Leni Hershman, who helped launch the Food Network.
The Essentials delivers the polish of mainstream television while staying rooted in authenticity. Each episode explores a topic — from flower and edibles to concentrates, retail, science, and wellness creating a foundation of knowledge for consumers while elevating the brands that tell the story.
COMING SOON
The Powerhouse Team Behind The Essentials
A visionary team of Emmy-winning creators, media pioneers, and cannabis industry leaders driving plant wellness into the mainstream.
Distribution Partners
dzTV streams across 10+ platforms including Apple TV, Roku, Fire TV, LG, Android TV, iOS, Android, Spotify, iHeart, YouTube, and web. We’re new, but built for growth — giving brands early access to a network designed to take plant wellness mainstream.
Topics That Matter
Discover the building blocks of cannabis and plant wellness — from flower and genetics to edibles, tinctures, retail, and beyond. Each episode blends expert insights, patient stories, and product education to give viewers a clear, trusted guide. For advertisers, every topic creates a natural fit for sponsorship, integration, and lasting visibility — ensuring your brand is aligned with content that educates, informs, and inspires.
Flower & Genetics
- Cannabis flower as the foundation of the plant and industry
- Seeds, breeding, and genetic innovation
- Indoor, outdoor, and greenhouse growing
- Soil, nutrients, and lighting techniques
- Harvesting, curing, and terpene preservation
Testing & Quality
- Lab testing for potency, contaminants, and safety
- Understanding terpenes and cannabinoid profiles
- Basics of the Endocannabinoid System (ECS)
- Why transparency builds consumer trust
- New tech: automation, AI, and sustainable practicesorder
Concentrates & Vapes
- Oils, wax, shatter, rosin, live resin
- Vape pens, cartridges, and delivery methods
- Potency trends and safe consumption
- Patient use and shifting stigma
Edibles & Beverages
- Gummies, chocolates, baked goods
- Infused drinks from sodas to wellness tonics
- Responsible dosing and consumer education
- Roots in traditional and cultural practices
Oils, Tinctures & Topicals
- Sublingual tinctures and fast-acting drops
- Balms, lotions, patches, and targeted relief
- Suppositories as an alternative delivery method
- Healing stories and clinical research
Retail & Access
- Inside the dispensary experience
- The role of budtenders in consumer education
- Delivery services and
e-commerce platforms - Social equity in retail and distribution
Hemp & CBD
- Hemp for fiber, food, textiles, and sustainability
- CBD for wellness and mainstream adoption
- The regulatory landscape and consumer access
- Integration into healthcare and daily life
Mushrooms & Plant Allies
- Functional mushrooms (reishi, lion’s mane, etc.)
- Psychedelic research and emerging therapies
- Other natural plant medicines in wellness
- Future of integrative plant-based health
Patients, Advocacy & International Perspectives
- Patient testimonials and compassionate use stories
- Patient testimonials and compassionate use stories
- War on Drugs, incarceration, and ongoing stigma
- Global legalization trends and cultural traditions
- Social justice, equity, and the fight for fair access
What Advertisers Get with The Essentials
Advertisers also benefit from category exclusivity and full asset support, with our team ensuring compliance and formatting across every platform.
Embedded for Life – Your placement lives in the episode.
1-Year Streaming – Featured on dzTV across 10+ platforms.
PR & Media Support – National press, social, and promos.
Contextual Placement – Integrated into trusted storytelling.
Asset Support – Compliance and formatting for all platforms.
Limited Sponsorship Opportunities
Commercial Placements
$5000
When viewers watch The Essentials, your 30-second commercial runs seamlessly inside the episode — not as a random break, but embedded in the show itself. It streams for one full year across dzTV’s lineup: Apple TV, Roku, Fire TV, Android TV, iOS, Android, Spotify, iHeart, YouTube, and web. Your spot is listed in the episode guide, included in PR and social promotion, and at the end of the year you receive an archive copy of the episode with your placement intact.
Featured Product
$7500
Your product takes the spotlight. Imagine it shown on a table during a discussion, demonstrated in use, or highlighted in a patient or retail story. It’s not just mentioned — it’s visually part of the storytelling. This featured showcase is locked into the episode for one year, streams across all platforms, and is promoted in press and social tied to the episode drop. After the run, you’ll receive an archive copy to share with your audience.
Segment Sponsorship
15K
Own a full segment of The Essentials. For example: “Expert Insights, brought to you by [Brand].” Your logo opens the segment, your brand is mentioned in context, and the association stays baked into the episode for one year. Every viewer sees your name tied to education and expertise. You’re also listed in the guide as a segment sponsor and amplified in PR, press, and social. After the season, an archive copy with your segment preserved is yours to keep.
Episode Presenting Sponsor
25K
Your brand leads the way from the very start: “This episode of The Essentials is presented by [Brand].” Your logo appears in the opening and closing credits, and subtle branding continues throughout the episode. In the guide, your name sits alongside the episode as presenting sponsor. On every press release, social push, and media mention about that episode, your brand is front and center. After the initial premiere, you receive an archive copy of the full episode with presenting credits intact.
Category Exclusive Sponsor
50K
Step into complete ownership of your lane. If you take flower, you are the flower brand for that episode or season. If you take POS, no other POS brand is featured. Exclusivity combines the benefits of commercial placement, featured product integration, and presenting-level visibility. For one year, your category dominance is clear across every dzTV platform and every PR and social push tied to those episodes. Afterward initial episode premieres, you’ll have an archive copy of the content proving your leadership.
FAQ: Everything You Need to Know
Got questions about The Essentials?
From launch timing to sponsorship opportunities, here’s a quick guide to what advertisers can expect.
Where will the series be available?
On dzTV across Apple TV, Roku, Fire TV, LG, Android TV, iOS, Android, Spotify, iHeart, YouTube, and web.
How long will my brand be featured?
All sponsorships and integrations are embedded in the episodes for life. Episodes will stream on dzTV for at least one year, with options to extend.
Can I lock in exclusivity in my category?
Yes — exclusive sponsorships are available for categories like flower, edibles, beverages, wellness, and more.
What opportunities are available?
Commercial placements, segment sponsorships, product integrations, and category exclusivity.
What do I need to provide?
Your video assets, logo, and brand details. Our team handles compliance, formatting, and platform approvals.
How will my brand be promoted?
Each episode is supported by PR, social campaigns, and partner amplification to expand reach and visibility.