The Essentials:
An Introduction Series To Cannabis and Mushrooms
The Essentials: A Cannabis 101 Series is a groundbreaking educational streaming series that demystifies cannabis, hemp, functional mushrooms, and plant-based wellness.
Hosted by cannabis advocate Adelia Fakri and produced by 420MEDIA and IndiVisual’s Producer/Director Leni Herschman (Food Network, Netflix, Apple TV+), this is real television — created to educate, empower, and entertain viewers and elevate brands.
PREMIERING FALL 2025
The Essentials:
A 101 Series
Hosted by Adelia Fakri
Produced by 420MEDIA and IndiVisual
Streaming Fall 2025
Why & Where It Streams
Compliant plant-based brands are being shadowbanned, censored, or ignored. The Essentials will change that through storytelling, education, and real media placement across platforms that matter. Mainstream visibility with purpose, on mainstream platforms:
Smart TVs & Mobile Apps
ROKU, Fire TV, Apple TV
YouTube (teasers, behind-the-scenes)
Social Media (Instagram, Facebook, TikTok, X)
National PR & Earned Regional Media
Our Team
Produced and Directed by Leni Herschman – A pioneer in broadcast television who helped launch The Food Network and has worked with Netflix, Apple TV+, and HBO. Leni brings award-winning narrative expertise along with decades of experience in entertaining and education-focused storytelling.
Executive Produced by 420MEDIA – Led by Kerri Accardi, 420MEDIA has spent a decade shaping cannabis media, producing the first Super Bowl cannabis commercial and campaigns on Discovery, Bravo, and History, while working with athletes, doctors, and advocates.
The Essentials is a professional production with real reach and experienced hands behind the lens.
Reach & Demographics
People are looking for natural, effective alternatives—they deserve entertainment and education that empowers smarter decisions. It’s time to remove the stigma surrounding plant based medicine, brands, and culture. The Essentials will engage with... - Patients, seniors, moms, veterans, caregivers - Curious consumers and health-conscious viewers - Buyers, retailers, and store owners - Students, educators, and job seekers - Healthcare professionals and media
Awareness & Credibility
Roku, Apple TV, Smart TVs, Mobile+ Web
PR & Media Campaigns
Custom QR Codes
SEO-Optimized Hosting
Episode Breakdown
The Essentials aims to educate, empower, and demystify plant-based wellness for viewers by offering a comprehensive, accessible look at cannabis and alternative therapies. From cultivation and consumption to legal access and personal healing stories, each episode builds a deeper understanding of how these products work, who they help, and why credible education matters.
The Essentials: A Cannabis 101 Series is designed to break stigma, promote safe and informed use to open doors to a more inclusive and knowledgeable wellness community.
Episodes listed in no particular order.
Episode 1
Flower
From seed to sale: Cultivation, terpenes, legacy genetics and more
Episode 2
Concentrates
RSO, rosin, extracts, creation and methods of ingestion
Episode 3
Edibles, Beverages, Tinctures, Suppositories & Consumption Methods
Dosing, formats, and experience
Episode 4
The ECS & Cannabinoids
THC, CBD, CBG, and how they interact with the body
Episode 5
Hemp
Hemp for food, fiber, skincare, shelter
Episode 6
Functional Mushrooms & Alternative Wellness
Adaptogens, stacks, and emerging therapies
Episode 7
Moms, Seniors, Veterans & Patients
Real people, real healing, real education
Episode 8
Myths, Safety, Access & Equity
Addressing misinformation, CHS, policy, and inclusion
Episode 9
THCA, CBD, and Consumable Hemp
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