THE ESSENTIALS
The Essentials is dzTV’s flagship original series — an educational and entertaining deep dive into plant wellness. Hosted by Adelia Fakhri (co-founder of Blunt Brunch and EventHi) and cannabis pioneer Kevin Jodrey (creator of the Ganjier program and respected legacy cultivator), the series blends expert insights, patient stories, and real-world demonstrations to make cannabis and plant wellness accessible to everyone.
Directed by Leni Herschman, who helped launch the Food Network!
The Essentials delivers the polish of mainstream television while staying rooted in authenticity. Each episode explores a topic — from flower and edibles to concentrates, retail, science, and wellness creating a foundation of knowledge for consumers while elevating the brands that tell the story.
COMING SOON
The Powerhouse Team Behind The Essentials
A visionary team of Emmy-winning creators, media pioneers, and cannabis industry leaders driving plant wellness into the mainstream.
Distribution Partners
dzTV streams across 10+ platforms including Apple TV, Roku, Fire TV, LG, Android TV, iOS, Android, Spotify, iHeart, YouTube, and web. We’re new, but built for growth — giving brands early access to a network designed to take plant wellness mainstream.
Topics That Matter
Discover the building blocks of cannabis and plant wellness — from flower and genetics to edibles, tinctures, retail, and beyond. Each episode blends expert insights, patient stories, and product education to give viewers a clear, trusted guide. For advertisers, every topic creates a natural fit for sponsorship, integration, and lasting visibility — ensuring your brand is aligned with content that educates, informs, and inspires.
Flower & Genetics
- Cannabis flower as the foundation of the plant and industry
- Seeds, breeding, and genetic innovation
- Indoor, outdoor, and greenhouse growing
- Soil, nutrients, and lighting techniques
- Harvesting, curing, and terpene preservation
Testing & Quality
- Lab testing for potency, contaminants, and safety
- Understanding terpenes and cannabinoid profiles
- Basics of the Endocannabinoid System (ECS)
- Why transparency builds consumer trust
- New tech: automation, AI, and sustainable practicesorder
Concentrates & Vapes
- Oils, wax, shatter, rosin, live resin
- Vape pens, cartridges, and delivery methods
- Potency trends and safe consumption
- Patient use and shifting stigma
Edibles & Beverages
- Gummies, chocolates, baked goods
- Infused drinks from sodas to wellness tonics
- Responsible dosing and consumer education
- Roots in traditional and cultural practices
Oils, Tinctures & Topicals
- Sublingual tinctures and fast-acting drops
- Balms, lotions, patches, and targeted relief
- Suppositories as an alternative delivery method
- Healing stories and clinical research
Retail & Access
- Inside the dispensary experience
- The role of budtenders in consumer education
- Delivery services and
e-commerce platforms - Social equity in retail and distribution
Hemp & CBD
- Hemp for fiber, food, textiles, and sustainability
- CBD for wellness and mainstream adoption
- The regulatory landscape and consumer access
- Integration into healthcare and daily life
Mushrooms & Plant Allies
- Functional mushrooms (reishi, lion’s mane, etc.)
- Psychedelic research and emerging therapies
- Other natural plant medicines in wellness
- Future of integrative plant-based health
Patients, Advocacy & International Perspectives
- Patient testimonials and compassionate use stories
- Patient testimonials and compassionate use stories
- War on Drugs, incarceration, and ongoing stigma
- Global legalization trends and cultural traditions
- Social justice, equity, and the fight for fair access
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